Newsroom — Mugen Brands

Mugen Brands Newsroom

Mugen Brands is an independent publication decoding the news of brands and their industries — fashion, tech, retail, automotive, beauty, sport, hospitality — in three languages.

Why our articles carry no individual byline

We publish under a collective byline. Like other publications that made this choice before us, we believe what is written matters more than who wrote it: the value of an analysis lies in its sourcing and its method, not in the fame of a name.

How we work

Every article starts from primary sources — official announcements, financial filings, brand statements — cross-checked against independent reporting. A fact is published only if it comes from a primary source or two independent ones; every article lists its sources. Our production uses AI tools under editorial supervision: every article is reviewed, fact-checked and approved by a human editor before publication.

Corrections

When we get it wrong, we fix it — quickly and visibly (see our editorial policy). To report an error: redaction@mugen-brands.com.

Mugen Brands is published by One Ace SAS (see legal notice).