There’s a particular logic in an American premium furniture brand choosing a Palladian mansion built under George I as its first European flagship. That’s not a coincidence — it’s a statement.
Uxbridge House: The Space Before the Brand
7 Burlington Gardens, Mayfair. Uxbridge House was built in 1721 by Giacomo Leoni — the architect who introduced Palladian architecture to England. It’s one of London’s last surviving Palladian mansions, facing the Royal Academy, steps from New Bond Street and Savile Row.
RH restored Uxbridge House and incorporated three adjacent properties to create a coherent ensemble. The result: a five-floor building in the heart of Mayfair.
How the Floors Are Laid Out
Ground floor: Architecture & Design Library (a reference library in architecture and design), Treasury Restaurant, Wine Bar, Tea Salon, RH Estates (real estate), Interior Design Studio.
Second floor: Perch Bar, World of RH Lounge (designed by Anouska Hempel, a reference British designer), RH Interiors.
Third floor: RH Outdoor.
Lower level: RH Modern.
Placing a fine dining restaurant (Treasury) and a bar inside a furniture flagship isn’t new for RH — it’s been a brand signature in the US since 2015. The idea: transform the visit into an experience, not a shopping errand.
Why Mayfair, and Why Now
RH built its move upmarket on a “galleries” model — monumental physical spaces that function as architectural experiences as much as retail surfaces. The New York flagship (Meatpacking District), Chicago, and Los Angeles all follow this logic. London was logically the first European market to join the network.
Mayfair isn’t mainstream retail — it’s the historic home of English luxury. RH now sits alongside Christie’s, Sotheby’s, art galleries, and Savile Row tailors. That neighborhood is a positioning statement as clear as the price tags.