170 luxury hotels in pipeline and 141,000 rooms incoming: Hyatt Hotels is outpacing immediate competitors on development density in the high-end segment. The Miraval The Red Sea is the most visible symbol of this strategy, but the full pipeline is what tells the story about where the group is heading.
Miraval The Red Sea: Out of America for the First Time
Miraval is Hyatt’s premium wellness brand — resorts offering immersive stays centered on holistic wellbeing, with nutrition programs, spa treatments, outdoor activities, and a disconnect-first philosophy. Until now, Miraval has been exclusively American: Tucson (Arizona), Austin (Texas), Berkshires (Massachusetts), and Lenox (Massachusetts).
The Miraval The Red Sea, opened in early 2026 on Shura Island, Saudi Arabia, is the first Miraval resort outside the United States. 180 rooms, the largest spa in the Red Sea destination, positioned within Saudi Arabia’s Vision 2030 tourism ecosystem.
The Park Hyatt Pipeline
Several new Park Hyatt properties are in simultaneous development:
- Cabo del Sol (Mexico)
- Cancun (Mexico)
- Mexico City (Mexico)
- Vancouver (Canada)
- Phu Quoc (Vietnam)
Also in the pipeline: Alila Mayakoba on the Riviera Maya and the Kennedy 89 in Frankfurt (Unbound Collection by Hyatt). The Park Hyatt Tokyo — an iconic property (notably for its role in Lost in Translation) — is under renovation with a reopening expected.
Tamara Lohan Leading Luxury
Hyatt has appointed Tamara Lohan — co-founder of i-escape, a platform specializing in independent boutique hotels — as interim Global Brand Leader for Luxury. A choice that signals the editorial direction Hyatt wants to give its luxury portfolio: less corporate, more focused on authenticity and curation.
The 170-hotel pipeline (141,000 rooms) in luxury represents considerable development investment — the majority through management or franchise contracts, not direct ownership. That’s the asset-light model all major hotel groups have adopted: grow fast without mobilizing owned capital.