Saturday, 11 July 2026
OpenAI faces sanctions, Meta builds its own AI chips, Google mandates AI ad disclosure, New Balance x Concepts 990v4, Sony revives the RX10. Five brand stories.
US media outlets demand sanctions against OpenAI
The New York Times, Orlando Sentinel, and Denver Post have asked a federal judge to impose sanctions on OpenAI for alleged evidence concealment in the copyright lawsuit. The publishers accuse the company of obstructing discovery related to its use of journalistic content to train ChatGPT. AP News
Meta to start producing its own AI chips in September
Meta plans to begin production of proprietary artificial intelligence chips as early as September 2026. The initiative aims to reduce the company’s reliance on Nvidia GPUs, which currently dominate the AI training market. Production will be handled by partner foundries. The Verge
Google to require disclosure of AI-generated ads
Google will mandate that advertisements created using artificial intelligence be clearly labeled across all its platforms. The requirement will roll out gradually, responding to growing concerns about transparency in AI-produced advertising content. The Verge
New Balance x Concepts: the 990v4 Patina leans into vintage
New Balance and Boston-based retailer Concepts unveil the 990v4 Patina, a collaboration built on deliberate aging aesthetics and premium details. The model fits New Balance’s heritage strategy, which positions Made in USA as a differentiator. Highsnobiety
Sony revives the RX10 with a stacked sensor and new body
Sony launches the RX10 V, successor to the RX10 IV after years of dormancy. The new model features a stacked sensor for improved performance, a completely redesigned body, and retains the 25x zoom that defined the line. The Verge