Friday, 10 July 2026
Meta's AI gambit, OpenAI's legal battle, Apple's chip deal, Porsche's electric pivot, Chanel's artisan play. Five brand stories to start your day.
Meta deploys Muse Spark 1.1 — and Zuckerberg returns to X to announce it
Meta released Muse Spark 1.1, an upgraded multimodal AI model with stronger agent capabilities. Mark Zuckerberg chose X (formerly Twitter) for the announcement — his first post on the platform in three years, pricing the API at roughly 25% of OpenAI’s rates. Fortune
OpenAI releases GPT-5.6 after US government approval — and faces copyright heat
OpenAI deployed GPT-5.6, its latest language model, following a formal approval process with US authorities. Meanwhile, major US news outlets accused the company of withholding evidence in the ongoing AI copyright lawsuit, escalating a legal battle that could reshape the industry. TheNextWeb · The Globe and Mail
Apple signs a $30 billion-plus deal with Broadcom for US-made chips
Apple formalized a multiyear agreement with Broadcom covering over 15 billion wireless connectivity chips, all manufactured in the United States. The deal secures Apple’s domestic supply chain for Wi-Fi, Bluetooth and related components across its product lineup. Apple Newsroom
Porsche ends gasoline Macan production — its best-selling model goes electric-only
Porsche confirmed the end of gasoline Macan production in July 2026. The combustion version was the brand’s top seller; its successor, the electric Macan, is already in deliveries. The move is driven by European emissions regulations. CarBuzz
Chanel acquires Charvet, the world’s oldest shirtmaker
Chanel confirmed the acquisition of Charvet, the Place Vendome shirtmaker founded in 1838. The deal extends Chanel’s Metiers d’Art strategy of securing rare French artisanal know-how — from embroiderers to feather workers — before it disappears. Business of Fashion